Xperience This!

Xperience This is the new company blog of MISI’s Experience Design (XD) group. Its purpose is to create a place where our employees can share their experiences and insights about their craft: the design of interactive experiences that align the needs and desires of the audience with the business needs of the companies we work for.

Among the questions I anticipate many readers having are: 1) What is Experience Design? and 2) Why should I care?

Wikipedia provides a serviceable answer to the first question. I’ll paraphrase here adding a few edits based on my own language bias. Experience design (XD) is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the entire experience and the facilitation of the desired outcome.

XD methodologies help a business answer three fundamental questions any time it sets out to evaluate or to develop an interaction with its audience: Who is my audience, really? What are they trying to achieve? How can I help them achieve it? The answers to these questions form the foundation of the solutions we design and develop. More »