Surveys show that 2 out of every 3 IT projects fail. Many are even cancelled before completion. Common reasons projects fail range from budget overruns to failure to deliver ROI to no change control system. The list can go on and on….  According to a PMI Survey, one of the top 3 reasons for project failure is not meeting the audience needs. A key factor to avoid this is by simply keeping your audience engaged throughout the “entire” process. Letting your audience have a voice throughout the project lifecycle (Audience Centered Design) while implementing functionality in small dosages (Agile Development Cycle) is a major key to developing a successful website and will substantially decrease your chances of project failure or rework later on.
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