Xperience This!

Lisa Woodley has been leading customer experience, branding and marketing strategies for Fortune 500 companies for more than 15 years. In her current role as Account Director at MISI, Lisa applies her deep understanding of branding and marketing to the employee experience. By viewing the employee as a customer, and approaching the employee experience from a branding and marketing perspective, Lisa has successfully developed targeted and highly effective change management campaigns for clients such as DuPont, PwC, Merck, Pfizer, and GSK. Prior to joining MISI, Lisa was the Director of Creative for Rosetta Marketing where she lead award-winning interactive campaigns for pharmaceutical brands such as Famvir, Zelnorm, Ambien, and Plavix. In addition to her work at MISI, Lisa is an instructor for the Rutgers University Advanced Technology Extension Mini-Masters in UXD Certificate Course. She is also a member of the American Institute of Graphic Arts (AIGA), Interaction Design Association, and the Usability Professionals Association. She holds a Bachelor's degree in English and Philosophy with a minor in Psychology from Rutgers University.