Xperience This!

Jerilyn has been promoting Experience Design or Human Interaction Design for 10 years. During that time, she has personally led over 200 experience design projects including both traditional usability research and design projects as well as more strategic efforts focused on cross-channel marketing, service, and support experience design. In addition to her project delivery efforts, Jerilyn has developed several points of view over the course of her career – the most recent of which address topics such as: Social Media, Enterprise 2.0, Mobile Web Design and Advertising, 2.0 Service & Support, Accessibility, and the role of persona creation in informing actionable recommendations around marketing campaigns and cross-channel strategy.

Prior to joining MISI, Jerilyn worked for Accenture where she led their Communications and High Tech User Experience Lab for North America. During that time, her work focused on the Communications, High Tech, and Media & Entertainment industries with a focus on B2C, B2B, B2G, and B2E audiences. She also became very interested in how technology could be leveraged to enhance customers' experiences and engage them at a deeper levels. Jerilyn speaks regularly at conferences such as National Women in Computing and Technology, PhilliChi, PMI NYC, MadPow’s Experience Design Conference in Boston, and the Patient Adherence Convention in Philadelphia.