Xperience This!

Surveys show that 2 out of every 3 IT projects fail. Many are even cancelled before completion. Common reasons projects fail range from budget overruns to failure to deliver ROI to no change control system. The list can go on and on….  According to a PMI Survey, one of the top 3 reasons for project failure is not meeting the audience needs. A key factor to avoid this is by simply keeping your audience engaged throughout the “entire” process. Letting your audience have a voice throughout the project lifecycle (Audience Centered Design) while implementing functionality in small dosages (Agile Development Cycle) is a major key to developing a successful website and will substantially decrease your chances of project failure or rework later on.
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The Morris Museum, Morristown, NJ

MISI Company is very excited to launch this blog series covering our work with the Morris Museum & Bickford Theater located in Morristown, New Jersey.  The project  is focused on delivering an end-to-end Strategic Experience Alignment (SEA) engagement in hopes of helping them resolve some challenges they are facing around brand, marketing, and communications as they seek to engage a new generation of museum and theater supporters.  And we would like to enlist you to join our project team.

Over the course of the next few months you will be privy to a behind the scenes look at what a SEA project looks like – who is part of the project team, what types of activities are involved, and ultimately – the types of deliverables and results that can be expected.

Throughout this series, we will be asking for your input on concepts/ideas we are hatching as well as your objective thoughts on how we are doing.  To kick this part off, please click this link to a 5 minute survey (and I really mean 5 minutes) about why you support cultural destinations near you.  Your input is going to be folded into our first primary research activity focused on identifying the key value propositions for different audiences when it comes to participating in museum and theater events. More »