Xperience This!

So I’m a little late jumping onto the New Year prediction band wagon.  And maybe I cheated a little because my prediction is actually based on what’s already happened in the first couple of weeks of the year. Nevertheless, you heard it here first – 2010 is the Year of the Experience.  This will be the year where Experience Design (XD) becomes widely understood and embraced as a competitive advantage for businesses.  The evidence: Domino’s Pizza’s new ad campaign and Steve Kroft ’s January 10th 60 Minutes story about a multi-billion dollar border security project gone bad. More »