BlogThe Experience Matters
To your customers. To your business. To your bottom line.
An online purchase, a phone call, an in-person conversation, an announcement on your intranet — every touch point with your business is an interaction between you and your audience. Successful interactions lead to success for your business.
MISI’s Experience Design (XD) Group
We provide objective, evidence-based guidance necessary to craft successful interactions.
MISI XD comprises three areas of competency.
Together our Experience Architecture, Creative Design, and Technology Strategy groups provide a comprehensive set of core skills that enable you to define, design and deliver successful experiences.
Featured Case Study:
Re-vision-ing the Bronx Grand Concourse
See how MISI gave residents of a Bronx community a voice by documenting and visualizing their social, environmental, and experiential needs.
Featured Case Study:
Measures that Matter
See how MISI helped a large financial firm establish an actionable measurement strategy for their financial advisor’s workstation, which lead to a 15% adoption increase and reduced maintenance costs.
Featured Case Study:
Creating a Successful Customer Experience
Learn how MISI helped a large pharmaceutical company improve the business impact of their patient websites by aligning their customer experience around customer needs.
Featured Case Study:
Bring Pharma Closer to Physicians
Learn how MISI helped a large pharmaceutical client improve the relationship between their sales reps and physicians.
Featured Case Study:
Simplifying the Sales Rep's Experience
Find out how MISI increased the adoption rate of a major pharmaceutical campany's sales force automation tool to 80% while simplifying the overall experience.
Featured Case Study:
Designing the Complete Sales Rep Experience
See how MISI increased a major pharmaceutical company's sales force productivity by more than 50%.
Featured Case Study:
Maximizing the Physician's Experience
Find out how MISI helped a major pharmaceutical company learn the most effective ways to commicate with physicians by showing them what physicians value most.
Message to FDA: Don’t Interfere with the Experience
We demonstrate how patients', caregivers', and physicians' needs and perceptions shape their experiences when they use social media tools. We further note how core experience design principles can help address ways pharmaceutical companies should handle key information presented via these tools. ...
Read more of this entry »The Bronx Grand Concourse: An XD Perspective
The redesign needs to speak to the soul and aspirations of the people who use the space. Coming up with a “cool” design concept is a fun exercise for the architect as artist. But without the community-based research process, the designer does not have the advantage of knowing the deeper issues that must be addressed for the redesign to be truly successful. ...
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