XD Blog
Staffing BlogThe Experience Matters
To your customers. To your business. To your bottom line.
An online purchase, a phone call, an in-person conversation, an announcement on your intranet — every touch point with your business is an interaction between you and your audience. Successful interactions lead to success for your business.
MISI’s Experience Design (XD) Group
We provide objective, evidence-based guidance necessary to craft successful interactions. Together our Architecture, Creative, Measurement, and Technology teams provide a comprehensive set of core skills that enable you to define, design and deliver successful experiences.
Architecture
Providing the strategic evidence-based guidance to connect your business to your audience.
View our Architecture work samples
Creative
Ensuring your business and strategic goals emotionally connect to your audience.
Measurement
Analyzing quantitative and qualitative data to learn how your audience behaves and what you can do to influence their actions.
Read more about our Measurement approach
Technology
Ensuring your technology supports business and strategic goals as well as the needs of your audience.
Featured Case Study:
Re-vision-ing the Bronx Grand Concourse
See how MISI gave residents of a Bronx community a voice by documenting and visualizing their social, environmental, and experiential needs.
Featured Case Study:
Measures that Matter
See how MISI helped a large financial firm establish an actionable measurement strategy for their financial advisor’s workstation, which lead to a 15% adoption increase and reduced maintenance costs.
Featured Case Study:
Creating a Successful Customer Experience
Learn how MISI helped a large pharmaceutical company improve the business impact of their patient websites by aligning their customer experience around customer needs.
Featured Case Study:
Bring Pharma Closer to Physicians
Learn how MISI helped a large pharmaceutical client improve the relationship between their sales reps and physicians.
Featured Case Study:
Simplifying the Sales Rep's Experience
Find out how MISI increased the adoption rate of a major pharmaceutical campany's sales force automation tool to 80% while simplifying the overall experience.
Featured Case Study:
Designing the Complete Sales Rep Experience
See how MISI increased a major pharmaceutical company's sales force productivity by more than 50%.
Featured Case Study:
Maximizing the Physician's Experience
Find out how MISI helped a major pharmaceutical company learn the most effective ways to commicate with physicians by showing them what physicians value most.
Innovating with Measurement & Outcome Design
The principle of designing to and measuring outcomes is applicable to every industry and organization. While measurement is not a new concept, outcomes-based measurement is still very much an innovation; however, it won’t be for long.
Read more of this entry »Why Your Company's Mission and Your Customer's Experience Don't Match
Why does the actual experience of interacting with so many companies often belie the customer-centric principles they claim are fundamental to their success? Here are six surefire causes we have identified as we’ve helped various companies improve their experiences.
Read more of this entry »
